Cloudinary Blog

Archive for 2019 - Page 5
Asset Collaboration be DAM'd: A Cross-Organizational Solution

If you are in a marketing or creative team at a large organization, you understand how complicated cross-team collaboration can be. Managing the entire workflow from creation until a developer delivers a new asset in your website or app (in its many variations for all devices, screen sizes, browsers, resolutions...) can be mind boggling.

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The Importance of Knowledge in the Developer Ecosystem

Part 1 of this series on developer relations elaborates on why, for your products or technologies to gain traction and succeed, you must win over the endorsement and support from the techies—software engineers, developers, and designers—at existing or prospective customers. Subsequently, everyone benefits and the world is a happy place. Before doing that, it helps to understand the ins and outs of the so-called developer ecosystem, that is, the mantra for developers, their learning paradigm, and their opportunities and challenges.

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The Evolution of the Role of Software Developers

Since the early 1990s, I’ve been watching with interest and intrigue the rapid evolution of the software industry and its developers, which ushered in the Internet age in the meantime. I’d like to share with you my observations on that subject. Because of the breadth and complexity of the related topics, I’ll chronicle them in a series of posts, starting with this one.

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StubHub Finds Effective Digital Asset Management With Cloudinary

eBay-owned StubHub, the world’s largest ticket marketplace for over 10 million sports, music, and theater events in 40-plus countries, serves buyers and sellers, desktop or mobile, with an image- and video-rich app that features interactive seat mapping, 360-degree seating views, and price and best-value recommendations. After acquiring Ticketbis in 2016 and subsequently expanding to over 40 additional markets, StubHub streamlined and automated image management with Cloudinary, netting significant time and cost savings while displaying first-rate images in over 30 viewports across devices.

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The Visual Media Report: Visual Engagement and User Experience

One of the best things about working for Cloudinary is the amazing brands that trust us to manage tens of billions of images and videos. These companies span many industries, including retail, eCommerce, media, entertainment, travel and more. These brands understand that first impressions matter and that strong visual experiences engage users, create loyalty and drive revenue. So what can we learn from these brands and their loyal users?

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How a Cloud-native DAM Platform Optimizes Customer Experiences

In today’s digital age, brands rely heavily on rich media to tell stories, foster engagement, and make emotional connections that drive results. Marketers use videos and images, tuned to customers’ interests, to create dynamic visual experiences. Digital campaigns about trips to Florida, for instance, have separate plot lines, depending on audiences’ passions for golf, deep sea fishing, or kid-friendly versus romantic getaways. Marketers expect to detect preferences, produce personalized experiences highlighting different desires, and turn digital prospects into vacationing customers. The ultimate success of a marketing campaign relies on the consistent delivery of these customer experiences, at scale.

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