Founded in 2013, Bombas is a leading apparel brand whose website serves as a primary sales channel and a conduit for fulfilling its mission to help destitute, at-risk, and homeless people. With comfort as a key attribute for its products, Bombas is dedicated to donating them to those in need. For example, shortly after launching the company, Bombas’s founders learned that socks were the most popular item at homeless shelters and spearheaded the mantra of “one purchased = one donated,” donating a pair of socks for every pair sold. Also, Bombas introduced “the most comfortable T-shirt” with the same donation match last year. So far, the company has given away more than 40 million pairs of socks and T-shirts.
Let’s take a moment and journey back to the days when Cloudinary was a tiny startup run by a few gifted people coding hard to keep enhancing their product with a single mission in mind: make life better for the developers who entrusted their media with Cloudinary. Working out of a living room in early-startup-style and swagger was fun. For one thing, holding a company meeting took only a short trip to the local pub together for a beer 🍻.
Levi's Footwear & Accessories is a division of Levi Strauss & Co., a major apparel company and a global leader in jeanswear, which also designs and sells casual wear and related accessories for men, women, and children under the Levi's®, Dockers®, Signature by Levi Strauss & Co.™, and Denizen® brands. Levi Strauss products are sold in more than 110 countries through chain retailers, department stores, online sites, and approximately 3,200 retail stores and shop-in-shops.
Laravel, currently the most popular PHP framework, offers databases an efficient, well-written Active Record implementation, called the Eloquent Object-Relational Mapper (ORM). Specifically, Eloquent maps a database table to an Eloquent model along with fluent methods and expressions for querying and modifying the database’s records.
I work as director of web development at Valtech in Paris, France. Also, I’m a Cloudinary media developer expert (MDE), a content creator, and a developer. Follow me at @timbenniks and at youtube.com/timbenniks.
E-commerce is a dynamic business. Shoppers are constantly browsing sites for the best deals or for the latest of their favorite products, adding to wish lists, and exploring product recommendations from friends and influencers. On the other hand, online vendors are always on a tear to try to draw in shoppers and convert clicks to cash with various techniques, such as by reducing page-load time, posting compelling product images, and aggressively targeting ads.
Since performance is by and large the holy grail of software development, tools abound for building fast software, notably those for optimizing online media, most of which are images and videos. Optimization in this context means downsizing the media files but maintaining a satisfactory level of visual quality for delivery. The smaller those files are, the faster your website loads.
You likely find yourself continually editing images for enhancement by eliminating flaws and tweaking the overall presentation, typically with software tools. Examples of basic editing are straightening, cleaning, and cropping images, as well as adjusting the contrast, exposure, and white balance. With advanced software like Cloudinary, you can automate not only editing tasks, such as quality adjustment and encoding, but also delivery.
Part 1 of this series highlights the basics of user-generated content (UGC) and its benefits for e-commerce. Part 2 describes how to leverage UGC images in e-commerce and efficiently upload, transform, and deliver them with Cloudinary. In part 3 we will address videos in UGC and the many related management capabilities offered by Cloudinary.
Overlaying text on images is a versatile and effective way in which to spotlight captions, names, copyright watermarks, and such. You can also overlay text over dynamic images (advertisement banners, coupons, greeting cards, business cards) in e-commerce-oriented emails.