This time of year always brings with it a heavy dose of reflection.
We set big goals for ourselves in 2021 as we continued to navigate our post-pandemic reality—one that hangs on with each new variant. As Cloudinarians, we remained mindful of the effects the pandemic continued to have on us and our customers.
While facing the pandemic-induced setbacks to its live-events business in the past two years, our customer and event innovator Bizzabo decided to reshape its offering into a digital-first Event Experience OS that fosters human connections and generates excitement. Toward that end, Bizzabo turned to Cloudinary for support of high-performance, visual events for large audiences to replace or augment live shows.
Artificial intelligence (AI), machine learning, virtual reality, the so-called metaverse—it can be tough to keep tabs on the development of technologies. In particular, for businesses or brands characterized by highly visual experiences—retail, entertainment, travel and hospitality, and so forth—identifying which technologies to prioritize is challenging.
In today's digital age, businesses must deliver to all viewing devices visual media that tells their brand’s story. To do so, the digital content must be in one place as the single source of truth for use by the entire organization. Additionally, syndicating an ever-growing library of media assets for all channels is a daunting challenge because of the constant need to transform assets into the correct format for delivery, in context, and at scale.