Different online services, websites and mobile applications have very different image management requirements. Despite the differences, the image management pipeline boils down to the same basic formula - upload the images, normalize them, store them and transform them to create derivatives (thumbnails, effects, watermarks, etc.). Afterwards, prepare them for delivery and make sure they are accessible to your users quickly and efficiently when browsing your website or using your mobile app.
After our recent, somewhat technical posts, we wanted to lighten things up with Cloudinary's latest (cool) semantic image transformation feature. Keeping people privacy in photos by automatically blurring their faces.
UPDATE - Since this post was published, we have added a more advanced solution that allows delivering private and authenticated images to your users. See the documentation on Media access control for more details.
Different web applications have very different requirements when images are involved. A dating website will focus its image-related attention on normalizing and delivering his user uploaded snapshots. A pinterest style service is focused on retrieving external images from around the web and fitting them to its cool layout. An eCommerce website is focused on the effective delivery of the many product thumbnails it depicts.
Where do you host all of your website's assets - still on your own web servers?
In modern websites, images alone contribute to more than 50% of a website’s load time, and recent studies show that even a 1 second delay in a page's load speed can result in more than 5% loss in conversion. The impact of correctly delivering your website's images to your viewers is staggering. Luckily, Cloudinary offers a simple way to upload your website's images to the cloud, automatically transform them according to your needs and deliver them optimized through a fast CDN employing industry best practices.
Websites, blogs and web applications regularly embed video content from various video service providers such as YouTube and Vimeo. Videos are usually depicted using image thumbnails, tweaked to fit the graphics design of the website. When a video thumbnail is clicked, the actual video content starts playing.
When we first started developing web apps with Ruby on Rails, some six years ago, we struggled with finding a good IDE. We settled for Eclipse with RadRails (still developing on PCs at that time...), but kept our eyes open for new and promising IDEs. At late 2007, a very surprising contender caught our eyes, it was called ‘Heroku’ and it offered an amazing concept - a fully featured IDE for Ruby-on-Rails that was completely online, available through your favorite browser.
If you Google for “Hello Cloudinary”, you will find some intriguing articles claiming that Cloudinary is a Photoshop replacement. Well, although the comparison is very flattering and we do believe that Cloudinary is a fantastic service for web developers, we never thought of our service as a replacement for Photoshop. However, some image transformation features of Cloudinary allow web developers and web designers to dynamically modify the look & feel of their website’s images in an extremely easy way without manually processing their images using an image editing desktop software. In this blog post we wanted to describe some of Cloudinary’s newest features - applying effects and filters on images.