Short videos of animated GIFs are spreading like wildfire around the web, especially in media and news sites, and people frequently share animated GIFs on social apps. However, because those GIFs are not optimized, their sizes are huge, consuming heavy bandwidth and slowing down page loads. Also, resizing and transforming a large number of animated GIFs, one by one, to match the graphic design of your site or app is a lengthy, CPU-intensive process.
Atom Tickets is an award-winning, robust movie-ticketing app that serves more than 20,000 screens across cinemas and theaters in the United States, enabling moviegoers to search for films, invite friends, buy tickets, and preorder concessions online. To its users, Atom Tickets is also a convenient, catch-all repository for their messages, payments, and tickets.
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If you're the developer for an online store, a news site, a social media app, or any other website that delivers new media content on a regular basis, you are probably painfully familiar with both the challenge and importance of delivering well-cropped images.
Happy New Year, folks!
As a relentless technology advocate and a developer who’s worked on media transformation for numerous projects over the years, I decided in late 2019 to go on a 25-day journey of sharing my learnings on Twitter. The aim was to show my audience the options available for them to do magic with any type of media file and spark ideas that would take maximum advantage of those techniques in their future projects.
Even though the image format animated GIFs are gaining popularity, their file size is usually large, causing slow loading and incurring high bandwidth costs. Besides, the GIF format is old and not optimized for modern video clips. The developer’s job of effecting fast loading of animated GIFs and delivering optimized images is complex and time-consuming.
Wouldn’t it be cool to have the powers of Gatsby rendering performant pages and serving optimized and transformed media files from Cloudinary on the same site? That’s now a reality: I’m excited to introduce two Gatsby plugins on Cloudinary: Gatsby-Source-Cloudinary and Gatsby-Transformer-Cloudinary.
One photo can morph into a thousand photos through a simple application of bits and pieces of transformation effects. A few examples of the common effects are Black and White, Duotone, Blurs and Fades, Cartoonification, and Color Pop.