Digital Asset Management

Last updated: May-21-2023

DAM introduction

Cloudinary's Digital Asset Management (DAM) solution enables you and your creative and marketing teams to collaborate throughout all steps of your digital asset management workflow. From uploading photographers' photos and videos, to tagging and sharing them, performing sophisticated searches to find just the right assets for a particular new design or campaign, and up to the point that final assets are selected and ready to be delivered in your website or app by your developers. Your developers then use Cloudinary's media management API to programmatically transform and deliver your media, automatically optimized for quick and responsive delivery to your customers.

Cloudinary DAM workflow

  • The DAM user guide provides comprehensive explanations of all DAM features.
  • If you have a Cloudinary Master admin or Admin user role, it may be your responsibility to define the way the DAM will be used in your organization. The DAM administrator guide provides detailed information about a variety of DAM-related administration activities that you can perform.

We also invite you to check out our DAM video tutorials to learn more about getting started with Cloudinary DAM and the features it offers.

Cloudinary Console

You can use the the web-based Cloudinary Console to administer your Cloudinary account and product environments.

Your Cloudinary Console interface and available navigation options may look different than what's shown here. This new navigation experience will be rolled out to all customers during Q1 2023.

What's a product environment?

A product environment (previously known as a sub-account) is an entity within your account that includes an asset repository, some product environment-specific settings, and other elements that are stored in your product environment and help you manage it, such as upload presets, named transformations, and more.

A product environment can represent a production or staging environment, different organizations, products, or geographic sites that you want to manage separately within a single Cloudinary account.

Users with certain admin roles can switch between the Programmable Media and Digital Asset Management products using the Product Selector located at the top left of your Console. Users with the Media Library user and Media Library admin roles can't switch products.

This section describes the options available for the Digital Asset Management product. For details on working with Programmable Media, see the Programmable Media Service overview.

Digital Asset Management Console

Console Options

The following options are available from the Console Options sidebar, located at the far left of the Console:

Option Description
Add-ons Manage your add-ons and upgrade add-on plans. Cloudinary add-ons provide additional functionality such as auto-tagging, automated asset moderation, anti-malware protection, AI, deep-learning and other analysis algorithms, face detection or recognition, and a variety of special transformation capabilities.

Nearly all add-ons offer a free tier that you can try regardless of your plan. For details on all available add-ons, see Cloudinary Add-ons.

Add new user Add new users to your account.
Help Access a variety of resources to learn more about working with Cloudinary including documentation, support request form, training courses and more.
Settings Manage your personal profile, account-level settings, and product environment-level settings. These settings allow you to control and tweak almost every aspect of your asset pipeline behavior.
Profile Update your personal information and preferences.

DAM navigation options

When the Digital Asset Management product is selected, the following options may be available from the Product Navigation menu, depending on your user role.

While DAM administrators have access to all or most of the options, Media Library users are only able to to access the Media Library and, depending on their user permissions, the Moderation page.

Option Description
Getting Started Provides onboarding content for DAM users, including quick videos to help you upload, share, and transform your assets, as well as introductory information about other Cloudinary features and resources.
Media Library A UI for easily browsing and searching through your existing assets, drag & drop upload, and much more. For details, see Media Library features and the DAM user guide.
Moderation Manually review any asset uploaded and marked for manual or automatic moderation. If an asset is marked for several kinds of moderations, you can view its moderation history. For more information, see Asset moderation.
Portals Generate and manage media portals for publishing assets in the form of user-friendly and responsive web pages. For more information, see Media portals (Beta).
App Marketplace A marketplace for selecting apps to extend your Media Library's core functionality. For more information, see Apps for DAM.
Structured Metadata Create and manage a wide variety of structured metadata fields for your product environment. You can set a variety of options, including default values, mandatory fields, and conditional rules that dictate when a field or field value will be available. For more information, see Structured metadata.
Preferences Enables you to control the behavior and/or appearance of the Media Library, such as determining the way custom metadata is displayed and maintained or what is included in the results when you run an advanced search. For more information, see Media Library preferences.
Transformations Provides various options for generating and managing transformations, including the transformation builder. You can also create and manage transformation presets, which allow users to generate asset variations for preview and/or download at the click of a button. For details, see Named transformations
Product environment switcher Enables you to switch between the product environments or, depending on your role, create a new one.

Note: Free accounts support only one product environment.

Media Library features

The Media Library provides you access to all your digital assets and is the main touch point into the Cloudinary DAM solution. All the features mentioned here are described in depth in the DAM user guide.

From the Media Library you can:

Media Library main view

Depending on your plan, you may be able to set your Media Library display language from the My profile page of the Console Settings. The language you set applies for all product environments you have access to.

Media Library views

From the Media Library, you'll be able to switch between a few common views using the Media Library Tabs:

  • Assets: Provides a flat display of all assets sorted by one of the selected sort options and enables Advanced Search of assets via a large variety of filters.
  • Folders: Displays assets within their folder structure. Selecting this tab navigates you to the root folder.
  • Collections: Displays assets within their respective collections.
  • Moderation: Allows you to view and reject or approve assets in any stage of moderation. (You may or may not see this tab, depending on your user permissions.)

Supported browsers (DAM and Console UI)

The Cloudinary Media Library and other areas of the Console UI are designed to work with the latest web browsers. If you use an outdated browser, some DAM or Console features may not be available or may not work as expected. Additionally, using a modern browser can help keep your computer and data safer.

Therefore, we recommend that you use one of the following supported browsers:

Chrome Download Update installed version
Firefox Download Update installed version
Safari* Download Update installed version
Edge Download (updates available from within the browser)

  • Internet Explorer: To enable us to take advantage of modern web functionality and to provide the best user experience, the Cloudinary Media Library and other areas of the Console UI can no longer be used from the Internet Explorer web browser.
  • Safari: The Safari browser may not work well when accessing the Media Library from an external platform. Use one of the other recommended browsers listed above when working with Cloudinary via these platform integrations.

DAM administration

If you are a DAM user with one of the Admin roles, you can perform a variety of DAM-related administration activities. All of these activities are described in depth in the DAM administrator guide.

Administrative activities include:

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