GUESS? Inc. designs, markets, distributes, and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear, and other related consumer products. These products are distributed through branded GUESS Stores, as well as department and specialty stores around the world, and via e-commerce sites available to 55 countries. GUESS websites act as virtual storefronts that both sell their products and promote their brands, showcasing products in an easy-to-navigate experience that allows customers to see and purchase from its collections.
Did you know that five billion users of the top five social apps post 41.6 million messages a minute? Or that three billion JPEG images are created every day?
Not only does this tremendous volume of peer-to-peer activity profoundly affect our social lives, it has also revolutionized the way shoppers navigate the purchase journey. How? By reading unbranded feedback and the like from other users, shoppers can avoid marketing hype and make purchase decisions based on what they often consider to be objective, honest opinions on the merchandise.
Part 1 of this series highlights the basics of user-generated content (UGC) and its benefits for e-commerce. Part 2 describes how to leverage UGC images in e-commerce and efficiently upload, transform, and deliver them with Cloudinary. Part 3 focuses on videos in UGC and the many related management capabilities offered by Cloudinary.
How many vendor solutions do you rely on for a superior user experience for your e-commerce site? How many tools do you use to manage the site? What services are used to manage media files, email marketing, digital ads, customer service, text messages, and the search feature?
You’ve likely heard of the increasingly popular catchphrase headless architecture in technical or marketing discussions vis-a-vis building a martech stack for headless e-commerce. You might also understand the headless concept of open APIs and their benefits. However, as impressed as you might be by the architecture’s advantages, you hesitate to look into the related applications for adoption because they require more expertise to manage than the standard ones in an all-in-one e-commerce platform.
During this months-long COVID-19 pandemic, which of us have not made purchases online? In particular, early on during the lockdown, when only essential businesses were open, the web was the primary shopping outlet. Accordingly, we as consumers have come to learn how varied retailers and brands are in e-commerce savvy.
Babolat, headquartered in Lyon, France, is the oldest international brand specializing in racquet sports. It’s tennis, badminton, and padel equipment are used by many of the world’s best players and sports enthusiasts. Since the invention of natural gut strings for racquets in 1875, Babolat continued its long-standing tradition of innovation in support of players and the game by continuously adding racquet-sport equipment to its product portfolio.
In response to the COVID-19 pandemic, the world is tapping even more into online shopping and entertainment, so are e-businesses. Many have adapted by accelerating their digital-transformation plans; others are ramping up fast. Doubtless, although the tactics vary, video capabilities are garnering a lot of attention—and for good reason.
Think about the last time you bought something online—and about the last time you did that but what you purchased wasn’t something you were after when you opened your browser. What captured your attention in the search results, the assortment page, or the product page that convinced you to make the purchase?
In our increasingly networked world, the content users generate on companies’ websites—from reviews to pictures to home videos—are skyrocketing in both popularity and influence. Such content frequently and indirectly promotes products and services for the brands concerned, lending more credibility than conventional advertisements.