Cloudinary Blog

Archive for 2015
Happy New Year and a hat trick

As the end of 2015 approaches, we wanted to share a quick summary of Cloudinary’s accomplishment this year and some of our plans for next year. We couldn't possibly do this without including an image transformation example! That's our hat trick in the title :-)

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10 Startups managing images in the cloud, Part 7
What better way to sum up the year than with our latest 10 Startups compilation (part 7!)? As Cloudinary continues to grow, so does our customer base, with customers ranging in size and variation. In fact, out of our 2,500 paying customers, many are startups in various stages. We are always pleased to share the different use cases and verticals of these customers, and hope you find them interesting. 
Below is our latest collection - interested in reading back to previous roundups? Check out: Part 1Part 2Part 3Part 4Part 5 & Part 6
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Build A/B Testing & Personalization creative on the fly

Content Optimization and Personalization programs can deliver tremendous ROI to an organization but tend to be very resource intensive, requiring developers to build the code for alternate experiences and creative folks to generate the content. Many of the content optimization/personalization tools out there today (Maxymiser, Optimizely, Adobe Target, Ensighten etc.) have created WYSIWYG (What You See Is What You Get) editors to help relieve the code/development bottleneck but the creative bottleneck stubbornly remains.

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As the use of mobiles grows, are websites fading away?
 
At the end of 2014, activity on smartphones and tablets accounted for 60% of the time Americans spent online, according to comScore. Given the fast migration to mobile, these figures have been growing every year, and this trend in migration is not limited to the US market alone. According to a recent IDC report, the leading mobile vendors shipped a total of 334.4 million smartphones worldwide in the first quarter of 2015 (1Q15), up 16% from 288.3 million units in 1Q14. With this rise in mobile adoption, it seems like more users are turning to their mobile devices to perform online activities rather than their desktop computers.
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Automatic Image Tagging and Categorization Using Imagga Api

If you have an application that allows users to upload their own photos, it can be very useful to be able to organize these photos according to their content. This will allow you to categorize the content for displaying to all your users and make your image library searchable. Furthermore, you can also learn more about your users according to the content they upload and find different trends of what people care about. Other added benefits can also include the ability to display matching content to your users according to their interests or even match them with other users that share similar interests.

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Most common image handline mistakes of web developers

As the number of images and videos on a website continue to grow, slower load times and thus a negative user experience are both growing concerns for any company.  An article this summer in The Fiscal Times, citing Internet data measurement company HTTP Archive, noted that the average website is now 2.1 MB in size, compared to 1.5 MB two years ago. And one of the biggest reasons for this growth is the addition of content such as videos and engaging images designed to drive more traffic to the site.  

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