Cloudinary Blog

Our $2B Valuation

Blackstone Growth Invests in Cloudinary

When we started our journey in 2012, we were looking to improve our lives as developers by making it easier for us to handle the arduous tasks of handling images and videos in our code. That initial line of developer code has evolved into a full suite of media experience solutions driven by a mission that gradually revealed itself over the course of the past 10 years: help companies unleash the full potential of their media to create the most engaging visual experiences.

Martin Giles at Forbes wrote a great article this week that highlights key milestones on this journey, including our new investment partnership with Blackstone.

We’re really excited to welcome Blackstone Growth to the Cloudinary family. Blackstone has invested in a secondary funding round that values the company at $2 billion. For those wondering, a secondary round means Blackstone is buying shares directly from our employees’ vested options. As a bootstrapped company it’s a benefit we’re proud to extend to our employees. To have a partner of Blackstone’s caliber is an honor, and a testament to the value we offer our customers.

Why Cloudinary? Why now?

Visuals have long held a power beyond words. From the world’s first known photograph, taken nearly 200 years ago, to this past weekend’s Super Bowl ads, visuals have captivated us, inspired us, and connected us. So it’s no wonder that in today's digital world, visual content is incredibly important for companies to do right.

Creating and delivering these visual experiences quickly at scale is critical to all online businesses, yet it’s not as easy as it looks. Behind every visual interaction is a brand working incredibly hard to ensure the experience is fast and flawless, and often personalized. What was once just really hard is now extremely complex, difficult to get right, too costly to get wrong, and rarely your core know-how.

Cloudinary’s AI-powered approach to media management makes it possible for brands to deliver the engaging, digital experiences they dream about without the operational inefficiencies and headaches.

With more than a million users and nearly 10,000 customers across all industries, including Nintendo, Neiman Marcus, NBC, Tesla, and Uber, it’s not unusual to experience Cloudinary every day. Our suite of media experience solutions manages more than 60 billion assets—and often more than 100 million assets every day.

It’s an exciting time for our customers and our team to say the least. As we approach our 10th anniversary, we are proud of what we have accomplished and look forward to working with you to help you unleash the full potential of your media. And in many ways, it feels like we’re just getting started.

What are you waiting for? Join us!

Recent Blog Posts

Direct-to-Consumer E-Commerce Requires Compelling Visual Experiences

When brands like you adopt a direct–to-consumer (DTC) e-commerce approach with no involvement of retailers or marketplaces, you gain direct and timely insight into evolving shopping behaviors. Accordingly, you can accommodate shoppers’ preferences by continually adjusting your product offering and interspersing the shopping journey with moments of excitement and intrigue. Opportunities abound for you to cultivate engaging customer relationships.

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Automatically Translating Videos for an International Audience

No matter your business focus—public service, B2B integration, recruitment—multimedia, in particular video, is remarkably effective in communicating with the audience. Before, making video accessible to diverse viewers involved tasks galore, such as eliciting the service of production studios to manually dub, transcribe, and add subtitles. Those operations were costly and slow, especially for globally destined content.

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Cloudinary Helps Minted Manage Its Image-Generation Pipeline at Scale

Shoppers return time and again to Minted’s global online community of independent artists and designers because they know they can count on unique, statement-making products of the highest quality there. Concurrently, the visual imagery on must do justice to the designs into which the creators have poured their hearts and souls. For Minted’s VP of Engineering David Lien, “Because we are a premium brand, we need to ensure that every single one of our product images matches the selected configuration exactly. For example, if you pick an 18x24 art print on blue canvas, we will show that exact combination on the hero images in the PDF.”

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Highlights on ImageCon 2021 and a Preview of ImageCon 2022

New year, same trend! Visual media will continue to play a monumental role in driving online conversions. To keep up with visual-experience trends and best practices, Cloudinary holds an annual conference called ImageCon, a one-of-a-kind event that helps attendees create the most engaging visual experiences possible.

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New for DAM: Media Library Extension for Chrome

By Sharon Yelenik
A New Media Library Chrome Extension for Cloudinary DAM

With the introduction of the Media Library Extension, a Chrome-browser add-on that streamlines the access to, search for, and management of images and videos, Cloudinary offers yet another effective tool for its Digital Asset Management (DAM) solution. Let’s have a look at how most teams are currently working with media assets and how the new add-on not only boosts efficiency, but also renders the process a pleasure to work with.

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