When we started our journey in 2012, we were looking to improve our lives as developers by making it easier for us to handle the arduous tasks of handling images and videos in our code. That initial line of developer code has evolved into a full suite of media experience solutions driven by a mission that gradually revealed itself over the course of the past 10 years: help companies unleash the full potential of their media to create the most engaging visual experiences.
Martin Giles at Forbes wrote a great article this week that highlights key milestones on this journey, including our new investment partnership with Blackstone.
We’re really excited to welcome Blackstone Growth to the Cloudinary family. Blackstone has invested in a secondary funding round that values the company at $2 billion. For those wondering, a secondary round means Blackstone is buying shares directly from our employees’ vested options. As a bootstrapped company it’s a benefit we’re proud to extend to our employees. To have a partner of Blackstone’s caliber is an honor, and a testament to the value we offer our customers.
Why Cloudinary? Why now?
Visuals have long held a power beyond words. From the world’s first known photograph, taken nearly 200 years ago, to this past weekend’s Super Bowl ads, visuals have captivated us, inspired us, and connected us. So it’s no wonder that in today's digital world, visual content is incredibly important for companies to do right.
Creating and delivering these visual experiences quickly at scale is critical to all online businesses, yet it’s not as easy as it looks. Behind every visual interaction is a brand working incredibly hard to ensure the experience is fast and flawless, and often personalized. What was once just really hard is now extremely complex, difficult to get right, too costly to get wrong, and rarely your core know-how.
Cloudinary’s AI-powered approach to media management makes it possible for brands to deliver the engaging, digital experiences they dream about without the operational inefficiencies and headaches.
With more than a million users and nearly 10,000 customers across all industries, including Nintendo, Neiman Marcus, NBC, Tesla, and Uber, it’s not unusual to experience Cloudinary every day. Our suite of media experience solutions manages more than 60 billion assets—and often more than 100 million assets every day.
It’s an exciting time for our customers and our team to say the least. As we approach our 10th anniversary, we are proud of what we have accomplished and look forward to working with you to help you unleash the full potential of your media. And in many ways, it feels like we’re just getting started.
What are you waiting for? Join us!