Cloudinary Blog

Archive for 2020
Cloudinary Eliminates the Guesswork in Delivering Optimal Shopping Experiences

GUESS? Inc. designs, markets, distributes, and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear, and other related consumer products. These products are distributed through branded GUESS Stores, as well as department and specialty stores around the world, and via e-commerce sites available to 55 countries. GUESS websites act as virtual storefronts that both sell their products and promote their brands, showcasing products in an easy-to-navigate experience that allows customers to see and purchase from its collections.

Read more
Leveraging User-Generated Images and Videos As Sales Tools

Did you know that five billion users of the top five social apps post 41.6 million messages a minute? Or that three billion JPEG images are created every day?

Not only does this tremendous volume of peer-to-peer activity profoundly affect our social lives, it has also revolutionized the way shoppers navigate the purchase journey. How? By reading unbranded feedback and the like from other users, shoppers can avoid marketing hype and make purchase decisions based on what they often consider to be objective, honest opinions on the merchandise.

Read more
Our 2020 Holiday Gift Guide

With the holiday season upon us, it’s time to take stock of what brings us joy and for many of us giving gifts to loved ones is at the top of the list. We’re lucky that so many of our customers are also our favorite brands -- which makes gift giving pretty easy.

Read more
Evaluating the Feasibility of Adopting the Headless Architecture for Your E-Business

How many vendor solutions do you rely on for a superior user experience for your e-commerce site? How many tools do you use to manage the site? What services are used to manage media files, email marketing, digital ads, customer service, text messages, and the search feature?

Read more
VELTRA Cuts Costs and Improves Visual Experiences With Cloudinary

VELTRA (a wordplay on TRAVEL) is a leading Japan-based travel marketplace with 4,000 international travel-agency partners, offering 27,000 local tours to over 150 destinations worldwide. In addition to featured travel itineraries, the VELTRA site also serves leisure travelers with meticulous support including tips and pointers along with comprehensive and helpful responses to questions.

Read more
Cloudinary's Mapping Capability Creates Images From Forsyth-Edwards Notation Strings

Watching The Queen’s Gambit took me back in time to a memorable experience 21 years ago, my senior year in high school. To fulfill part of my final-exam requirement for Computer Science, I wrote a chess program in Pascal—a truly enjoyable and stimulating adventure. The algorithm was based on a calculation of the scores of potential moves, with a tree of nodes holding all the options for the current position and the potential responses for each move from the opponent. The total score for each pair of moves determines what the computer does. Due to memory limitation, the tree holds only two levels of moves: one for the current position and the other for the opponent’s potential moves.

Read more
How Cloudinary Brings E-commerce Shops to Life

During this months-long COVID-19 pandemic, which of us have not made purchases online? In particular, early on during the lockdown, when only essential businesses were open, the web was the primary shopping outlet. Accordingly, we as consumers have come to learn how varied retailers and brands are in e-commerce savvy.

Read more