When we started our journey in 2012, we were looking to improve our lives as developers by making it easier for us to handle the arduous tasks of handling images and videos in our code. That initial line of developer code has evolved into a full suite of media experience solutions driven by a mission that gradually revealed itself over the course of the past 10 years: help companies unleash the full potential of their media to create the most engaging visual experiences.
When brands like you adopt a direct–to-consumer (DTC) e-commerce approach with no involvement of retailers or marketplaces, you gain direct and timely insight into evolving shopping behaviors. Accordingly, you can accommodate shoppers’ preferences by continually adjusting your product offering and interspersing the shopping journey with moments of excitement and intrigue. Opportunities abound for you to cultivate engaging customer relationships.
No matter your business focus—public service, B2B integration, recruitment—multimedia, in particular video, is remarkably effective in communicating with the audience. Before, making video accessible to diverse viewers involved tasks galore, such as eliciting the service of production studios to manually dub, transcribe, and add subtitles. Those operations were costly and slow, especially for globally destined content.
David first shared his thoughts at our ImageCon coverence last October and this case study is an abbreviated version of Minted’s success using Cloudinary.
Over time, Faithful renderings of the creations of the illustrators, textile designers, painters, packaging designers, marketers, and stay-at-home moms, all of whom are core contributors of the Minted world, was getting harder and harder. Legacy technology wasn’t cutting it any more—and it was time for Cloudinary to step in.
New year, same trend! Visual media will continue to play a monumental role in driving online conversions. To keep up with visual-experience trends and best practices, Cloudinary holds an annual conference called ImageCon, a one-of-a-kind event that helps attendees create the most engaging visual experiences possible.
With the introduction of the Media Library Extension, a Chrome-browser add-on that streamlines the access to, search for, and management of images and videos, Cloudinary offers yet another effective tool for its Digital Asset Management (DAM) solution. Let’s have a look at how most teams are currently working with media assets and how the new add-on not only boosts efficiency, but also renders the process a pleasure to work with.
With building, growing, and maintaining a strong digital presence being a top priority for all brands, high-quality visual content is paramount. In fact, consumers are 40 times more likely to share visual content on social networks than on other forums. Plus, a recent study from Wyzowl found that 84% of consumers made purchase decisions after watching a video, which explains why many brands are adding more and more visual media to their sites.
As website and mobile apps rely more on visual media to create engaging user experiences, delivering strong web and app performance becomes more challenging for developers. The faster your site, the more time visitors would spend on it. Conversely, the slower the site, the higher the bounce rate, and the lower Google ranks it in SEO.