Cloudinary Blog

Minted Delivers High-quality Art at Scale with Cloudinary

Cloudinary Helps Minted Manage Its Image-Generation Pipeline at Scale

Shoppers return time and again to Minted’s global online community of independent artists and designers because they know they can count on unique, statement-making products of the highest quality there. Concurrently, the visual imagery on must do justice to the designs into which the creators have poured their hearts and souls. For Minted’s VP of Engineering David Lien, “Because we are a premium brand, we need to ensure that every single one of our product images matches the selected configuration exactly. For example, if you pick an 18x24 art print on blue canvas, we will show that exact combination on the hero images in the PDF.”

David first shared his thoughts at our ImageCon coverence last October and this case study is an abbreviated version of Minted’s success using Cloudinary.

Over time, Faithful renderings of the creations of the illustrators, textile designers, painters, packaging designers, marketers, and stay-at-home moms, all of whom are core contributors of the Minted world, was getting harder and harder. Legacy technology wasn’t cutting it any more—and it was time for Cloudinary to step in.

Streamlining the Image-Generation Pipeline

According to David, Cloudinary helps Minted scale its image-generation process and deliver stunning visual-content online in three ways:

  • Cleaning up the image-application “zoo”: Minted’s production team was wrestling with a complex mix of old and new tools and scripts—all strung together with different streaming technologies and queuing systems—which made it increasingly difficult to maintain and which took up significant engineering resources.

  • Enabling slicker photo setup: The critical first stage of capturing a design that will later become a print or the artwork on a stylish tote bag, for example, is a photoshoot in Minted’s studios. After the shoot, photographs are uploaded directly to Cloudinary, rendering ongoing edits, sizing, and deployment to web and mobile much easier.

  • Simplifying image routing and management: All the matting and mounting options Minted offers users are done on Cloudinary, as well as what can be a thorny process of generating canvas close-ups with 2D and 3D mesh transforms.

Delivering Premium Quality at Scale

The case study walks you through how David and his team worked with Cloudinary to tackle their most daunting tasks of handling art. As an indication of the heavy lifting Cloudinary must do here, 59.8 million images now support 4,000 product SKUs in this core part of the Minted offering.

We’ll happily take on the next challenge from David: the even more intricate job of getting stationery images right, like capturing the “shine” that users enjoy seeing in a potential purchase. “We would love to solve this technical challenge with Cloudinary in the future,” he says. “There’s a lot more room to grow here.”

Check out David’s full ImageCon session here.

Recent Blog Posts

Our $2B Valuation

Blackstone Growth Invests in Cloudinary

When we started our journey in 2012, we were looking to improve our lives as developers by making it easier for us to handle the arduous tasks of handling images and videos in our code. That initial line of developer code has evolved into a full suite of media experience solutions driven by a mission that gradually revealed itself over the course of the past 10 years: help companies unleash the full potential of their media to create the most engaging visual experiences.

Read more
Direct-to-Consumer E-Commerce Requires Compelling Visual Experiences

When brands like you adopt a direct–to-consumer (DTC) e-commerce approach with no involvement of retailers or marketplaces, you gain direct and timely insight into evolving shopping behaviors. Accordingly, you can accommodate shoppers’ preferences by continually adjusting your product offering and interspersing the shopping journey with moments of excitement and intrigue. Opportunities abound for you to cultivate engaging customer relationships.

Read more
Automatically Translating Videos for an International Audience

No matter your business focus—public service, B2B integration, recruitment—multimedia, in particular video, is remarkably effective in communicating with the audience. Before, making video accessible to diverse viewers involved tasks galore, such as eliciting the service of production studios to manually dub, transcribe, and add subtitles. Those operations were costly and slow, especially for globally destined content.

Read more
Highlights on ImageCon 2021 and a Preview of ImageCon 2022

New year, same trend! Visual media will continue to play a monumental role in driving online conversions. To keep up with visual-experience trends and best practices, Cloudinary holds an annual conference called ImageCon, a one-of-a-kind event that helps attendees create the most engaging visual experiences possible.

Read more

New for DAM: Media Library Extension for Chrome

By Sharon Yelenik
A New Media Library Chrome Extension for Cloudinary DAM

With the introduction of the Media Library Extension, a Chrome-browser add-on that streamlines the access to, search for, and management of images and videos, Cloudinary offers yet another effective tool for its Digital Asset Management (DAM) solution. Let’s have a look at how most teams are currently working with media assets and how the new add-on not only boosts efficiency, but also renders the process a pleasure to work with.

Read more