When brands like you adopt a direct–to-consumer (DTC) e-commerce approach with no involvement of retailers or marketplaces, you gain direct and timely insight into evolving shopping behaviors. Accordingly, you can accommodate shoppers’ preferences by continually adjusting your product offering and interspersing the shopping journey with moments of excitement and intrigue. Opportunities abound for you to cultivate engaging customer relationships.
David first shared his thoughts at our ImageCon coverence last October and this case study is an abbreviated version of Minted’s success using Cloudinary.
Over time, Faithful renderings of the creations of the illustrators, textile designers, painters, packaging designers, marketers, and stay-at-home moms, all of whom are core contributors of the Minted world, was getting harder and harder. Legacy technology wasn’t cutting it any more—and it was time for Cloudinary to step in.
With the introduction of the Media Library Extension, a Chrome-browser add-on that streamlines the access to, search for, and management of images and videos, Cloudinary offers yet another effective tool for its Digital Asset Management (DAM) solution. Let’s have a look at how most teams are currently working with media assets and how the new add-on not only boosts efficiency, but also renders the process a pleasure to work with.
With building, growing, and maintaining a strong digital presence being a top priority for all brands, high-quality visual content is paramount. In fact, consumers are 40 times more likely to share visual content on social networks than on other forums. Plus, a recent study from Wyzowl found that 84% of consumers made purchase decisions after watching a video, which explains why many brands are adding more and more visual media to their sites.
As website and mobile apps rely more on visual media to create engaging user experiences, delivering strong web and app performance becomes more challenging for developers. The faster your site, the more time visitors would spend on it. Conversely, the slower the site, the higher the bounce rate, and the lower Google ranks it in SEO.
Artificial intelligence (AI), machine learning, virtual reality, the so-called metaverse—it can be tough to keep tabs on the development of technologies. In particular, for businesses or brands characterized by highly visual experiences—retail, entertainment, travel and hospitality, and so forth—identifying which technologies to prioritize is challenging.
In today's digital age, businesses must deliver to all viewing devices visual media that tells their brand’s story. To do so, the digital content must be in one place as the single source of truth for use by the entire organization. Additionally, syndicating an ever-growing library of media assets for all channels is a daunting challenge because of the constant need to transform assets into the correct format for delivery, in context, and at scale.
Like people, companies are creatures of habit that tend to continue doing things the way they’ve always been done, especially if the processes seem to be working just fine. Consequently, businesses are at times unaware that more effective and efficient ways exist.
Media management is at the heart of what WordPress does, and with Cloudinary’s WordPress Plugin, we’re all set to alleviate numerous pain points for WordPress users by adapting the plugin’s features developed by Cloudinary, and adapted by XWP, on its platform into a working WordPress plugin.