Babolat, headquartered in Lyon, France, is the oldest international brand specializing in racquet sports. It’s tennis, badminton, and padel equipment are used by many of the world’s best players and sports enthusiasts. Since the invention of natural gut strings for racquets in 1875, Babolat continued its long-standing tradition of innovation in support of players and the game by continuously adding racquet-sport equipment to its product portfolio.
In response to the COVID-19 pandemic, the world is tapping even more into online shopping and entertainment, so are e-businesses. Many have adapted by accelerating their digital-transformation plans; others are ramping up fast. Doubtless, although the tactics vary, video capabilities are garnering a lot of attention—and for good reason.
In today’s digital world, engaging online content is key for catching audience attention. At ImageCon 2020, Cloudinary’s annual conference, Yaron Reichert and me, Jackie Rosenzveig, hosted a session titled ’Handling Media at Scale Using Automation and AI’, which delved into the following:
Think about the last time you bought something online—and about the last time you did that but what you purchased wasn’t something you were after when you opened your browser. What captured your attention in the search results, the assortment page, or the product page that convinced you to make the purchase?
In our increasingly networked world, the content users generate on companies’ websites—from reviews to pictures to home videos—are skyrocketing in both popularity and influence. Such content frequently and indirectly promotes products and services for the brands concerned, lending more credibility than conventional advertisements.
Since its founding, Cloudinary's mission has been to help companies unleash the full potential of their media to create the most engaging visual experiences. In keeping with that quest, we support new codecs for images and videos as soon as possible.
The health and economic crisis caused by the pandemic continues to transform the e-business landscape. Jointly with Internet Retailing, Gary Ballabio, Cloudinary’s Head of Technology Partnerships, recently moderated the webinar Navigating the New Normal of Digital Commerce. Panelists from Wunderman Thompson Commerce and Incisiv spoke to the emerging and evolving trends along with a focus on three themes:
WingTai Asia, a subsidiary of Wing Tai Holdings Limited, is an investment holding company that focuses on property investment and development, lifestyle retail, and hospitality management in key Asian markets. The company is a licensed distributor or sole license distributor for many brands, including Adidas, Cath Kidson, TopShop and UNIQLO, and operates brick and mortar shops to sell these goods throughout Singapore and Malaysia.
E-commerce thrives as an attention-oriented economy in which customers expect engaging and high-quality experiences at all touchpoints. Given the increasingly prominent role images and videos play in customer experiences, e-businesses must focus on creating, managing, optimizing, and then delivering visual media in the most compelling and context-relevant way possible.
With Cascading Style Sheets (CSS), you can style your site and transform the related images. For example, you can create static or sticky positioning for the graphics, define backgrounds and borders, resize, and create cool filters to show off the artistry.