At Cloudinary, we manage the entire pipeline of media assets for thousands of customers of varying sizes from numerous verticals. Cloudinary is an end-to-end solution for all your image and video needs, including upload, storage, administration, manipulation, optimization and dynamic delivery.
TL;DR
We live in a visual world, often while on the go, and consumers expect media-rich web content. Accordingly, the loading speed of images and videos is a big factor in user experience. To optimize customer satisfaction with mobile content, you must focus on the quality, format, and size of your digital assets. With Cloudinary, optimization is simple, not only enhancing your mobile web and app performance but also upping your SEO game and boosting customer satisfaction.
Zapier is an automation tool that connects web apps, such as Gmail, Slack, MailChimp, and others, over 1,300 in total. With Zapier, you can connect multiple apps to automate tasks without coding or relying on your development team to build the integration. You can also automate data moves among your web apps, freeing you up to focus on other tasks.
Cloudinary has recently added the Cloudinary Demo - eCommerce App to the Google Play Store. The App demonstrates the best practices for optimal delivery of images on a storefront, including category pages, product pages, and a shopping cart.
Part 1 of this series discusses the optimal way of delivering progressive video streams by taking advantage of modern, efficient codecs. That approach is ideal for short-form (under 60 seconds) videos and for videos displayed at a low resolution, such as ads and previews. But what if you're delivering longer videos with a higher resolution? No matter that you could offer them as a single file through progressive streaming, your viewers might still run into issues, such as buffering, slow start of playbacks, or even playback failures.
In my communications role here at Cloudinary, I get to speak to a lot of experts across a variety of subject matter areas, technology and not, about what it takes to connect to today’s consumer. The power of images and other forms of digital content is often at the center of these conversations given our focus at Cloudinary. And as a hobbyist and professional photographer for more than 20 years, I care deeply about images and their role in creating authentic connections and engagement.
Images and videos are critical for ensuring user engagement on the web. For instance, on a retail website, images of a product from different angles or a 360-degree video of the product can lead to higher conversion rates. For a news website, users are more likely to read articles with visual media accompanying the content. It has been reported that posts that include images produce a 650-percent higher user-engagement rate than text-only posts.
As you may have heard, Cloudinary, the end-to-end media management solution, now has a certified cartridge with Salesforce Commerce Cloud (formerly Demandware), one of the industry's most agile and scalable eCommerce platforms. The Cloudinary cartridge enables you to simplify and automate the process of manipulating, optimizing, and delivering images and videos throughout your entire Commerce Cloud store, including product images and videos, category assets, and site catalogs.
We’re pleased to announce our official partnership and new integration with Salesforce Commerce Cloud, one of industry’s most scalable and trusted platforms for ecommerce websites, enabling many of the world’s biggest brands to provide personalized experiences for shoppers that span web, mobile, social and in-store. What’s more, because Commerce Cloud is integrated with Salesforce CRM, brands can deliver completely unified experiences for customers that extend well beyond commerce to include marketing, customer service and more. We’re excited to bring the power of our award-winning image and video management capabilities to Commerce Cloud brands and their customers.
Today we’re pleased to announce a new technology partnership with CoreMedia, a leading Content Experience Platform provider. CoreMedia users can now leverage Cloudinary’s web-based digital asset management (DAM) solution to organize, search, manage and optimize their media assets, including images and videos, and to orchestrate, preview and deliver digital experiences consistently and optimized across all channels and browsers. The official press release is available here.