When brands like you adopt a direct–to-consumer (DTC) e-commerce approach with no involvement of retailers or marketplaces, you gain direct and timely insight into evolving shopping behaviors. Accordingly, you can accommodate shoppers’ preferences by continually adjusting your product offering and interspersing the shopping journey with moments of excitement and intrigue. Opportunities abound for you to cultivate engaging customer relationships.
As website and mobile apps rely more on visual media to create engaging user experiences, delivering strong web and app performance becomes more challenging for developers. The faster your site, the more time visitors would spend on it. Conversely, the slower the site, the higher the bounce rate, and the lower Google ranks it in SEO.
This time of year always brings with it a heavy dose of reflection.
We set big goals for ourselves in 2021 as we continued to navigate our post-pandemic reality—one that hangs on with each new variant. As Cloudinarians, we remained mindful of the effects the pandemic continued to have on us and our customers.
We recently released our 2021 State of Visual Media report, which offers a view into how visual media content is produced, managed, viewed, and consumed. For this third annual report, we analyzed a massive amount of visual-related data, looking at billions of image and video assets across 670 enterprise customers and 10 vertical industries, to reveal key trends in visual engagement, particularly those accelerated by the pandemic. We also take a look at what’s needed to raise the bar on these visual-first experiences as we continue on in a world in which fast, flawless visual content will remain critically important to the user experience.
A brick-and-mortar store’s ability to connect with shoppers is a main draw of shopping in person. On the other hand, e-commerce requires an understanding that online shopping differs from physical retailing, calling for proactive steps that mimic in-person experience as much as possible through sight and sound. Since the in-store experience extends beyond merchandise to ambiance, decor, and lighting, let alone the presence of sales associates, it makes sense that retailers are leveraging imagery, video, and other graphical elements to make shopping online similar to buying in store.
AVIF is a 2019 spinoff from the AV1 video format developed by the Alliance for Open Media (AOM), whose members include Amazon, Apple, ARM, Facebook, Google, Huawei, Mozilla, Microsoft, Netflix, and Intel. As an open-source and royalty-free video codec, AVIF delivers much higher compression rates than the older image codecs like JPEG and WebP, and is on par with the brand-new JPEG-XL format, which does not work on any browser yet.
To effectively engage with today’s digital audience, websites must be extremely visual. Even though high-quality images and videos play a key role in attracting and retaining visitors, those media assets also add to the page weight, load time, and bandwidth. Unoptimized content can result in performance issues, causing visitors to bounce off.
So, your boss comes to you in a panic: he's just heard about Google's Core Web Vitals initiative and needs you to optimize the company website right now! "No problem," you say, hiding your fear that it's not something that can be done overnight. Just taking the first metric, Largest Contentful Paint (LCP), how can you possibly identify all the large elements - most likely images or video posters - of the many hundreds of pages that make up your site? There are already thousands of high-resolution (read massive) media files stored away, which marketing could use any time. How are you going to make sure they're all compressed to a size small enough to be delivered within the threshold? Not to mention all the new images and videos that will be created over time...
Since the restaurant industry hinges on human connection, the quick-service restaurants (QSRs) and fast casual eateries that came out ahead during the COVID-19 pandemic-induced lockdowns were the ones that built integrated and immersive interactions with video and other technologies for delivery in store, at the drive-through, and online. At the virtual event on Marketing Innovation hosted by Brand Innovators on September 28, Scott Schnaars, vice president of sales, Americas, at Cloudinary moderated a “fireside chat” with Casey Terrell, senior director of marketing at Focus Brands and acting CMO at Schlotzsky's, a franchise chain with over 330 locations.