Cloudinary Blog

Celebrations and Reflections: $100M ARR and our First Acquisition

Cloudinary’s CEO Itai Lahan on the Year Ahead

This time of year always brings with it a heavy dose of reflection.

We set big goals for ourselves in 2021 as we continued to navigate our post-pandemic reality—one that hangs on with each new variant. As Cloudinarians, we remained mindful of the effects the pandemic continued to have on us and our customers.

These past few years challenged us in new ways. Committed to living our people-first values, we remained focused on our employees and our customers, and embraced our new, more fully remote way of work. And I believe we’ve emerged stronger than before.

Together, we reached some incredible milestones over the past year, all of which make me immensely proud. We launched our first low-code/no-code product, Media Optimizer, and the market responded with rapid adoption and great feedback. We launched Cloudinary Labs and reached the one-million-user mark. We also welcomed over 1,000 new customers to a roster that now comprises nearly 9,000 and climbing.

We also reached an important financial milestone: $100 million ARR. It’s a remarkable achievement for any tech company, but the fact that we did it bootstrapped—and more than 10 months before our 10th birthday—makes even the most humble among us pretty proud. It’s an achievement only a few companies can claim, and you can read more in today’s official announcement.

We’re also excited to announce our first acquisition and are thrilled to welcome the Indivio team and its video creation product into our family. Extending Cloudinary’s offerings with Indivio’s innovative solution presents a major opportunity for anyone looking to harness the power of video to improve customer engagement.

When my co-founders and I started Cloudinary from a small office outside Tel Aviv, we felt lucky to have customers from all over the world right from the start. We knew we were solving a big problem for companies—unleashing the power of media in a world increasingly reliant on visuals for connections—and we were also aware of the luck that was good timing. Today, we have customers in more than 100 countries and nearly 400 employees across five offices in the US, UK, Israel, Poland, and Singapore.

My optimism about what this new year holds for us is rooted in gratitude for what we have accomplished to date, together with our customers and partners. As I have shared before, being a bootstrapped company affords us the privilege of working not towards maximizing shareholder value, but on maximizing our customers’ value. Our success is reliant on yours, and we take great pride in serving you. Thank you for continuing to trust us with your business. We don’t take it for granted.

Here’s to a year that’s a bit lighter than the last two. To one that carries more wins than losses for all of us. We’re looking forward to it.

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