With the introduction of the Media Library Extension, a Chrome-browser add-on that streamlines the access to, search for, and management of images and videos, Cloudinary offers yet another effective tool for its Digital Asset Management (DAM) solution. Let’s have a look at how most teams are currently working with media assets and how the new add-on not only boosts efficiency, but also renders the process a pleasure to work with.
In this fast-paced digital world, meeting the content demand for all channels is a daunting challenge for organizations. Cloudinary’s Digital Asset Management (DAM) solution offers a digital-first, AI-powered approach for storing, managing, collaborating on, and delivering optimized content. What’s more, we’re constantly searching for new ways to enhance, augment, and upgrade your software tools and processes so you not only win the “content challenge” but also gain time and resources to focus on important business-oriented tasks.
With building, growing, and maintaining a strong digital presence being a top priority for all brands, high-quality visual content is paramount. In fact, consumers are 40 times more likely to share visual content on social networks than on other forums. Plus, a recent study from Wyzowl found that 84% of consumers made purchase decisions after watching a video, which explains why many brands are adding more and more visual media to their sites.
This time of year always brings with it a heavy dose of reflection.
We set big goals for ourselves in 2021 as we continued to navigate our post-pandemic reality—one that hangs on with each new variant. As Cloudinarians, we remained mindful of the effects the pandemic continued to have on us and our customers.
In today's digital age, businesses must deliver to all viewing devices visual media that tells their brand’s story. To do so, the digital content must be in one place as the single source of truth for use by the entire organization. Additionally, syndicating an ever-growing library of media assets for all channels is a daunting challenge because of the constant need to transform assets into the correct format for delivery, in context, and at scale.
Like people, companies are creatures of habit that tend to continue doing things the way they’ve always been done, especially if the processes seem to be working just fine. Consequently, businesses are at times unaware that more effective and efficient ways exist.
As the world changes, so does technology. I don’t need to name more than a handful of antiquated technologies before you nod in agreement: floppy disks, Walkmans, phone booths, VHS tapes, each of which have been phased out or rendered useless by new solutions that meet the same need but much more effectively.
Many of you who work with the Cloudinary platform have a media-associated workflow for moderation of images, dispatch of notifications with certain data or headers, implementation of activities through add-ons, etc. For most of those cases, Cloudinary would suggest that you take advantage of our webhook notifications and build the workflow with an infrastructure like AWS Lambda. This post describes how to do that with Cloudinary’s MediaFlows a beta product that helps tackle management and operational tasks related to visual media.
Organizations often go to great lengths to identify and select software solutions that deliver out-of-the-box features for most use cases. However, every company has unique needs, typically requiring customization to maximize the ROI of the software purchases. Customization, though, is a word avoided in polite circles because, in response, most people would lament that it “adds complexity, hence not worth the effort” and that it “requires ongoing support.”
Supported by intelligent automation, Cloudinary serves as an effective conduit between media asset management and delivery so you can take maximum advantage of assets, compress workflows, and build and coordinate engaging and inspiring customer experiences. Through Cloudinary’s Digital Asset Management (DAM) solution, which employs the company’s innovative image and video APIs, creative and marketing teams can benefit from them, as well as from many AI-powered and automated capabilities. As a result, you can transform, optimize, and deliver media at scale on an intuitive UI.