Cloudinary Blog

Access Millions of Visual Media Through the Cloudinary-Getty Images Integration

Partner news: Cloudinary-Getty Images Integration

Supported by intelligent automation, Cloudinary serves as an effective conduit between media asset management and delivery so you can take maximum advantage of assets, compress workflows, and build and coordinate engaging and inspiring customer experiences. Through Cloudinary’s Digital Asset Management (DAM) solution, which employs the company’s innovative image and video APIs, creative and marketing teams can benefit from them, as well as from many AI-powered and automated capabilities. As a result, you can transform, optimize, and deliver media at scale on an intuitive UI.

For more information on Cloudinary’s DAM, visit its page.

A Win-Win Partnership

Today’s announcement of the integration of Cloudinary with Getty Images is great news for Cloudinary users, who can now, through our DAM solution, leverage Getty Images’ treasure trove of creative images and videos for content. Specifically, you can do the following:

  • Search, view, license, and use media from two Getty Images sources, iStock, and Unsplash.
  • Retrieve your licensed images and videos from those sources and then tag, organize, manipulate, and deliver the media through Cloudinary.

What follows is a much simplified asset management process and a huge reduction of the manual, often mundane drudgery during the assets’ lifecycle: downloading, editing, and uploading. And that’s saying nothing of the elimination of the confusion and headache that inevitably accompanies siloed setups, which are inherently roadblocks for cross-team collaborations.

The Experts’ Take

At 3:00 p.m. ET today at ImageCon, Cloudinary’s fifth annual user conference, executives from Cloudinary, Getty Images, and Dolby Laboratories will share their insights on the power of visual content and sound. Interested? Register for free and tune in.

Also, on ImageCon’s agenda tomorrow (Wednesday, October 20) is an update of Cloudinary’s products and the ways in which brands are making use of the features to craft visual stories and foster interactions with customers. We hope you’ll join us.

Recent Blog Posts

Our $2B Valuation

By
Blackstone Growth Invests in Cloudinary

When we started our journey in 2012, we were looking to improve our lives as developers by making it easier for us to handle the arduous tasks of handling images and videos in our code. That initial line of developer code has evolved into a full suite of media experience solutions driven by a mission that gradually revealed itself over the course of the past 10 years: help companies unleash the full potential of their media to create the most engaging visual experiences.

Read more
Direct-to-Consumer E-Commerce Requires Compelling Visual Experiences

When brands like you adopt a direct–to-consumer (DTC) e-commerce approach with no involvement of retailers or marketplaces, you gain direct and timely insight into evolving shopping behaviors. Accordingly, you can accommodate shoppers’ preferences by continually adjusting your product offering and interspersing the shopping journey with moments of excitement and intrigue. Opportunities abound for you to cultivate engaging customer relationships.

Read more
Automatically Translating Videos for an International Audience

No matter your business focus—public service, B2B integration, recruitment—multimedia, in particular video, is remarkably effective in communicating with the audience. Before, making video accessible to diverse viewers involved tasks galore, such as eliciting the service of production studios to manually dub, transcribe, and add subtitles. Those operations were costly and slow, especially for globally destined content.

Read more
Cloudinary Helps Minted Manage Its Image-Generation Pipeline at Scale

Shoppers return time and again to Minted’s global online community of independent artists and designers because they know they can count on unique, statement-making products of the highest quality there. Concurrently, the visual imagery on Minted.com must do justice to the designs into which the creators have poured their hearts and souls. For Minted’s VP of Engineering David Lien, “Because we are a premium brand, we need to ensure that every single one of our product images matches the selected configuration exactly. For example, if you pick an 18x24 art print on blue canvas, we will show that exact combination on the hero images in the PDF.”

Read more
Highlights on ImageCon 2021 and a Preview of ImageCon 2022

New year, same trend! Visual media will continue to play a monumental role in driving online conversions. To keep up with visual-experience trends and best practices, Cloudinary holds an annual conference called ImageCon, a one-of-a-kind event that helps attendees create the most engaging visual experiences possible.

Read more