This time of year always brings with it a heavy dose of reflection.
We set big goals for ourselves in 2021 as we continued to navigate our post-pandemic reality—one that hangs on with each new variant. As Cloudinarians, we remained mindful of the effects the pandemic continued to have on us and our customers.
In technology, partnerships are frequently the key to success. Recognizing and leveraging each other’s strengths can lift up all parties involved—and even the industry as a whole. XWP’s collaboration with Cloudinary, the two companies’ complementary strengths, and the benefits accorded the CMS industry by the technology we built together are a shining example of effective partnerships. Most important, we share a common goal of forging a user-oriented and performant web at enterprise scale.
Companies across all industries rely on images to tell stories, connect with audiences and sell products. In many ways, it’s never been easier to connect directly with consumers. On the other hand, more content, channels and devices creates a complex web of new hurdles and headaches. Brands are under intense pressure to not just deliver compelling visual stories and immersive and personalized experiences, but to do so at lightning speed and volumes that just a few years ago would have been impossible. Marketers understand that visual content boosts engagement and sales. The question is how can I produce more visual-rich content faster and everywhere my audiences are engaging.
When was the last time you bought a product without looking at its images or videos? The chance of customers buying a product increases by an order of magnitude when you effectively showcase your brand and products with images and videos. And when you have customers interacting with your brand across different channels and devices, you must meet them everywhere as they go from discovery to purchase.
As you may have heard, Cloudinary, the end-to-end media management solution, now has a certified cartridge with Salesforce Commerce Cloud (formerly Demandware), one of the industry's most agile and scalable eCommerce platforms. The Cloudinary cartridge enables you to simplify and automate the process of manipulating, optimizing, and delivering images and videos throughout your entire Commerce Cloud store, including product images and videos, category assets, and site catalogs.
We’re pleased to announce our official partnership and new integration with Salesforce Commerce Cloud, one of industry’s most scalable and trusted platforms for ecommerce websites, enabling many of the world’s biggest brands to provide personalized experiences for shoppers that span web, mobile, social and in-store. What’s more, because Commerce Cloud is integrated with Salesforce CRM, brands can deliver completely unified experiences for customers that extend well beyond commerce to include marketing, customer service and more. We’re excited to bring the power of our award-winning image and video management capabilities to Commerce Cloud brands and their customers.
Today we’re pleased to announce a new technology partnership with CoreMedia, a leading Content Experience Platform provider. CoreMedia users can now leverage Cloudinary’s web-based digital asset management (DAM) solution to organize, search, manage and optimize their media assets, including images and videos, and to orchestrate, preview and deliver digital experiences consistently and optimized across all channels and browsers. The official press release is available here.
Last month, we had the pleasure of supporting Capitol Music Group’s first ever hackathon, the first in a series of hackathons as part of its newly launched Capitol360 Innovation Center, established to bridge the gaps between music and tech and make music better for everyone. We are proud to be a founding technology partner and were honored to play a part in Capitol’s first-ever 24-hour hack. And because so many of us are avid and longtime music fans we’re also personally thrilled to have the opportunity to work with one of the most influential leaders in music to foster these new and meaningful connections.
Image source: TechCruch
Today, Cloudinary is proud to announce that it has joined The Global Internet Forum to Counter Terrorism (GIFCT), to help fight the spread of terrorist and violent extremist content on the Internet. The forum was established by Facebook, Microsoft, Twitter and YouTube in mid-2017. Cloudinary will contribute to the hash-sharing database, which all contributing companies can use to help identify and block terrorist related images and videos upon upload.
