Cloudinary Blog

Cloudinary’s New Integration With Shutterstock Streamlines Visual Storage and Collaboration

Cloudinary Teams Up With Shutterstock to Make Visual Storytelling Even Easier

Companies across all industries rely on images to tell stories, connect with audiences and sell products. In many ways, it’s never been easier to connect directly with consumers. On the other hand, more content, channels and devices creates a complex web of new hurdles and headaches. Brands are under intense pressure to not just deliver compelling visual stories and immersive and personalized experiences, but to do so at lightning speed and volumes that just a few years ago would have been impossible. Marketers understand that visual content boosts engagement and sales. The question is how can I produce more visual-rich content faster and everywhere my audiences are engaging.

You’d be hard-pressed to find a company that knows more (than we) about how to deploy images to educate, entertain, persuade and sell than Shutterstock. That’s why visual storytellers from all over the world rely on Shutterstock’s licensed images and videos.

Most people who work in creative teams know Shutterstock for its high-quality licensed, stock photography, but it offers much more than that. These facts about the company may surprise you:

  • More than photography: Shutterstock also supplies vectors, illustrations, videos and now, music.
  • More than "stock": Shutterstock now offers a service to provide ‘authentic,’ or brand-specific custom content.
  • More than a content library: Shutterstock also provides premium tools and services to help teams source, manage, share and distribute content in line with visual identity and commercial objectives.

Managing and delivering all this visual content at the speed and scale of today’s business, however, remains a constant battle for creative teams. It is especially hard for those short on technical skills and in-house resources. That’s why despite video’s growing popularity, many companies aren’t using as much video as they should or could be.

Announcing Our Partnership With Shutterstock

Today we’re delighted to announce an integration with Shutterstock. We share the same vision to empower creative teams to achieve the highest possible returns on visual content. Together we are removing classic obstacles, streamlining everything from licensing issues to adapting video to different devices and browsers.

The first milestone of our partnership, available now, is a new integration that lets joint Shutterstock-Cloudinary customers purchase and load their images and videos directly into Cloudinary’s DAM (Digital Asset Management) solution without first having to download them. Team members can also easily search, browse, tag, organize, manipulate, and distribute their Shutterstock digital assets. Cloudinary’s DAM also dismantles the functional silos that inhibit team collaboration and tighter workflows.

More to Come

Stay tuned for even tighter integration between Cloudinary and Shutterstock. In the next phase of integration, Cloudinary users will gain direct access to Shutterstock’s massive library of more than 300 million images and 16 million video clips. This means Cloudinary customers will be able to easily search, license and load assets from Shutterstock directly into Cloudinary without needing to have a Shutterstock account.

Cloudinary and Shutterstock will continue to investigate new ways to further integrate our tools and services to remove obstacles, streamline storytelling and help brands achieve the highest possible return on visual content. As they say, watch this space!

For more information and to learn more about the Cloudinary Integration for Shutterstock solution, including the new case study pdf, please visit https://cloudinary.com/partners/partner-network/shutterstock.

Recent Blog Posts

Our $2B Valuation

By
Blackstone Growth Invests in Cloudinary

When we started our journey in 2012, we were looking to improve our lives as developers by making it easier for us to handle the arduous tasks of handling images and videos in our code. That initial line of developer code has evolved into a full suite of media experience solutions driven by a mission that gradually revealed itself over the course of the past 10 years: help companies unleash the full potential of their media to create the most engaging visual experiences.

Read more
Direct-to-Consumer E-Commerce Requires Compelling Visual Experiences

When brands like you adopt a direct–to-consumer (DTC) e-commerce approach with no involvement of retailers or marketplaces, you gain direct and timely insight into evolving shopping behaviors. Accordingly, you can accommodate shoppers’ preferences by continually adjusting your product offering and interspersing the shopping journey with moments of excitement and intrigue. Opportunities abound for you to cultivate engaging customer relationships.

Read more
Automatically Translating Videos for an International Audience

No matter your business focus—public service, B2B integration, recruitment—multimedia, in particular video, is remarkably effective in communicating with the audience. Before, making video accessible to diverse viewers involved tasks galore, such as eliciting the service of production studios to manually dub, transcribe, and add subtitles. Those operations were costly and slow, especially for globally destined content.

Read more
Cloudinary Helps Minted Manage Its Image-Generation Pipeline at Scale

Shoppers return time and again to Minted’s global online community of independent artists and designers because they know they can count on unique, statement-making products of the highest quality there. Concurrently, the visual imagery on Minted.com must do justice to the designs into which the creators have poured their hearts and souls. For Minted’s VP of Engineering David Lien, “Because we are a premium brand, we need to ensure that every single one of our product images matches the selected configuration exactly. For example, if you pick an 18x24 art print on blue canvas, we will show that exact combination on the hero images in the PDF.”

Read more
Highlights on ImageCon 2021 and a Preview of ImageCon 2022

New year, same trend! Visual media will continue to play a monumental role in driving online conversions. To keep up with visual-experience trends and best practices, Cloudinary holds an annual conference called ImageCon, a one-of-a-kind event that helps attendees create the most engaging visual experiences possible.

Read more