tl;dr
Cloudinary is a powerful media management solution for email marketing campaigns of any size. With features such as advanced image optimization and on-the-fly image transformation, backed by a global CDN, Cloudinary provides the base for a seamless user experience in your email campaigns leading to increased conversion and performance.
Managing media files (processing, storage and transformation) is one of the biggest challenges we encounter as practical developers. These challenges include:
A great service called Cloudinary can help us overcome many of these challenges. Together with Cloudinary, let's work on solutions to these challenges and hopefully have a simpler mental model towards media management.
Developers are constantly faced with challenges of building complex products every single day. And there are constraints on the time needed to build out the features of these products.
Engineering and Product managers want to beat deadlines for projects daily. CEOs want to roll out new products as fast as possible. Entrepreneurs need their MVPs like yesterday. With this in mind, what should developers do?
Images make up a majority of web content.But a lot of websites and applications that we browse aren’t always delivering the most optimal image format, size, quality and dimension.. . .
As a developer, it seems inefficient to serve a 2000kb JPEG image when we could compress images to optimize the performance without degrading the visual quality.
Note from Cloudinary: Christian Nwamba, a frequent Cloudinary contributor, recently attended, and was a main speaker, at the Google Developer Group (GDG) Conference in Lagos, Nigeria. Christian led a session teaching more than 500 developers how to “Build Offline Apps for the Next Billion Users.” The stack he used included JS (Vue), Firebase, Service Workers and Cloudinary. Below is his account of the conference and his talk.
When was the last time you got paid $40,000 for a few days of work? That is what happened last year to Russian independent security researcher Andrey Leonov, who discovered that if you upload a specially constructed image file to Facebook, you can make Facebook's internal servers, nested deep within their firewalls, run arbitrary commands to expose sensitive internal files in a way that could easily lead to a data breach.
If you are anything like me, one of the things you love about this digital era is that you can be artistic and creative, even if your drawing skills never made it much past stick figures. The average smartphone can take photographs of astonishing quality. And all sorts of special effects, filters, and overlays enable users to convert their favorite photos into unique expressions of themselves.
Bots - which have been around for a long time and perform different functions - are gradually replacing traditional applications. Consider Internet bots, also known as web robots, as software applications that run automated tasks over the internet, such as crawling websites and indexing search engines. Slack, the popular business messaging service, also popularized the use of bots for almost anything, from tracking stand-ups and sending reminders, to activating continuous integration and different types of activities.
Great content is hard to come by. You can invest a lot of time and effort in building a great media library, but if content managers and editors can't quickly find what they need at the right time, it's almost useless (and frustrating). Good search capabilities allow you to provide them with a better experience: present relevant content or a well-organized catalog by a variety of criteria such as tags, folders, size, resolution, aspect ratio, faces, colors and many more.
Video is an increasingly important component for websites - whether it’s to inform visitors, enhance user experience or support sales and marketing efforts. But delivering high-quality video at large scale can be quite a challenge. You need to consider encoding, format, bandwidth usage, delivery and the devices on which visitors may be watching the video, to name just a few concerns.