AVIF is a 2019 spinoff from the AV1 video format developed by the Alliance for Open Media (AOM), whose members include Amazon, Apple, ARM, Facebook, Google, Huawei, Mozilla, Microsoft, Netflix, and Intel. As an open-source and royalty-free video codec, AVIF delivers much higher compression rates than the older image codecs like JPEG and WebP, and is on par with the brand-new JPEG-XL format, which does not work on any browser yet.
To effectively engage with today’s digital audience, websites must be extremely visual. Even though high-quality images and videos play a key role in attracting and retaining visitors, those media assets also add to the page weight, load time, and bandwidth. Unoptimized content can result in performance issues, causing visitors to bounce off.
So, your boss comes to you in a panic: he's just heard about Google's Core Web Vitals initiative and needs you to optimize the company website right now! "No problem," you say, hiding your fear that it's not something that can be done overnight. Just taking the first metric, Largest Contentful Paint (LCP), how can you possibly identify all the large elements - most likely images or video posters - of the many hundreds of pages that make up your site? There are already thousands of high-resolution (read massive) media files stored away, which marketing could use any time. How are you going to make sure they're all compressed to a size small enough to be delivered within the threshold? Not to mention all the new images and videos that will be created over time...
User-generated content (UGC) took off with, first of all, the advent of the internet and, subsequently, social networks. Everyday consumers were given keys to the kingdom, so to speak, so that they, too, could compose and post content, simultaneously engaging with others online. Twitter, Facebook, Instagram, Snapchat, TikTok—the networks through which we can create and publish content have grown exponentially, and brands are becoming aware of the benefits of tapping into the gold mines offered by those networks.
Cloudinary reaps a myriad of open web traffic, from ad networks to e-commerce sites. Our Data Science team is dedicated to analyzing the data for use internally and externally.
A glance at any General Data Protection Regulation (GDPR) article would reveal that—unlike Android device IDs (AID), through which users can reset their web address—keeping user identifiers, such as Internal Protocol (IP) and Media Access Control (MAC) addresses, as well as International Mobile Equipment Identity (IMEI), violates privacy. As a solution, you can discard all privacy identifications or make them visible to users for reset.
As the world changes, so does technology. I don’t need to name more than a handful of antiquated technologies before you nod in agreement: floppy disks, Walkmans, phone booths, VHS tapes, each of which have been phased out or rendered useless by new solutions that meet the same need but much more effectively.
Many of you who work with the Cloudinary platform have a media-associated workflow for moderation of images, dispatch of notifications with certain data or headers, implementation of activities through add-ons, etc. For most of those cases, Cloudinary would suggest that you take advantage of our webhook notifications and build the workflow with an infrastructure like AWS Lambda. This post describes how to do that with Cloudinary’s MediaFlows a beta product that helps tackle management and operational tasks related to visual media.
Organizations often go to great lengths to identify and select software solutions that deliver out-of-the-box features for most use cases. However, every company has unique needs, typically requiring customization to maximize the ROI of the software purchases. Customization, though, is a word avoided in polite circles because, in response, most people would lament that it “adds complexity, hence not worth the effort” and that it “requires ongoing support.”
Since the restaurant industry hinges on human connection, the quick-service restaurants (QSRs) and fast casual eateries that came out ahead during the COVID-19 pandemic-induced lockdowns were the ones that built integrated and immersive interactions with video and other technologies for delivery in store, at the drive-through, and online. At the virtual event on Marketing Innovation hosted by Brand Innovators on September 28, Scott Schnaars, vice president of sales, Americas, at Cloudinary moderated a “fireside chat” with Casey Terrell, senior director of marketing at Focus Brands and acting CMO at Schlotzsky's, a franchise chain with over 330 locations.
Social commerce combines the persuasive power of social media and e-commerce to deliver immersive shopping experiences. Recent research predicts that, by 2028, the global market size for social commerce will have grown by 28.4% to US$3,370 billion, with China being the current forerunner.