CSS image overlays are a common technique for transposing text or images over each other. For example, you can combine images and text on a website when captioning an image, or place a live text element over a button.
Did you know that humans process imagery 60,000 times faster than text? In fact, 90% of the information our brains process is visual, which makes it seem a no-brainer—pun intended—that brands are connecting with consumers through visual content online. However, adding media assets like images and videos to websites comes with a tradeoff: the more media, the heavier the site, which results in a noticeable slowdown in page loads and a reduction in content quality.
Even before the COVID-19 pandemic, consumers had high expectations for digital experiences. They now expect nothing less than seamless, intuitive, and engaging experiences regardless of the channel or platform they are on. The Cloudinary product team is well aware that meeting those expectations has created new challenges for retailers and brands, especially those that relied on in-store sales before the pandemic. To understand the challenges so we can better solve them, we recently worked with Meet the Boss, a business-collaboration partner, to host three virtual roundtables with brand leaders.
The COVID-19 pandemic accelerated digital transformation for businesses and customers alike. Across verticals, brands were forced to evaluate their digital strategies and the ways in which they connect with audiences and customers. To explore brands’ visual media challenges, changes, and opportunities, Cloudinary recently cohosted a virtual roundtable with six leading brands from the Brand Innovators community on the topic, Brand Visualization in a Post-Pandemic Environment.
For Stylight, a leading online search platform for fashion, beauty and design, uptime, performance, and customer experience greatly affect the bottom line. Available in 16 markets, the platform is visited every year by 120 million users who can search through 1,500 shops to find the best deals. Once they find their favorite product, they are redirected to one of Stylight’s partner shops where they can proceed with their purchase transaction.
Since its founding in 2012, Cloudinary has blazed a trail for transforming, optimizing, managing, and delivering visual media as a paramount component in the digital world. And, while we are constantly innovating our product offerings and pushing the boundaries for what’s possible today, we’re also just as excited about what lies ahead and vigilantly exploring the work of our innovation teams. So, today, we’re thrilled to announce the launch of Cloudinary Labs, where we will bring new concepts to life, cultivate creativity, and spur ideas around all aspects of visual media. Among the initial projects is a brand-new proof of concept called MediaFlows, which explores the exciting new world of lowcode and provides an intuitive visual interface for building and automating media workflows
Cloudinary offers powerful APIs for uploading, managing, transforming, and delivering images and videos, enabling developers to treat media as code and to capitalize on media’s full potential. However, performing simple editing tasks with APIs and SDKs might be too overwhelming for nondevelopers, who might prefer UI-based capabilities instead.
Over recent years, 'unboxing' videos have become a popular internet phenomenon. Mostly, these involve people discovering what's inside physical packages, with great anticipation and excitement. They can be strangely addictive!
Social media is now one of the most effective channels for attracting customers. That’s because not only is the content readily accessible worldwide, but also entrepreneurs are rapidly building products for global consumption. A visit to ProductHunt will show you that such a phenomenon is happening faster than you think. The richer and more captivating your content is, the more visitors enjoy engaging with your site, ultimately leading to an impressive expansion of your customer base over time.
Videos are a powerful visual medium that fosters engagement by adding emotions and empathy. Web developers are often required to work with videos for websites or applications and must be equipped with the relevant knowledge and expertise.