To effectively engage with today’s digital audience, websites must be extremely visual. Even though high-quality images and videos play a key role in attracting and retaining visitors, those media assets also add to the page weight, load time, and bandwidth. Unoptimized content can result in performance issues, causing visitors to bounce off.
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Cloudinary conducted a workshop at React Summit 2021 to highlight the effect of media performance on websites by correlating it with Google’s Core Web Vitals and other performance measurements. Also presented were typical optimization techniques along with code samples. Here are the recording and the slides.
This week at the #PerfMatters Conference, we learned about the importance of performance measurement and new standards like Server-Timing that is available in Chrome 65, Opera and soon Firefox.
At Cloudinary we are committed to transparency and accountability. That’s why I’m really excited to announce that we now support Server-Timing for all our customers! Today, Server-Timing is available on-demand, but in the near future we will enable this broadly - enabling greater insights with your RUM solutions.
There’s no debating the fact that including images on your website or mobile app draws the interest of users and leads to stronger engagement. For example, posts that include images produce 650 percent higher engagement than text-only posts, according to a WebDAM infographic. Use of attention-grabbing images is only going to grow. Consider that by 2018, 84 percent of communication will be visual, the infographic noted.
This article originally appeared on Venture Beat Magazine and is reprinted with permission.
As we all know, content that takes forever to load will increase your site’s bounce rates, decrease your conversions, and undeniably scar your bottom line. And by “forever” I mean more than a few seconds. A recent study by KISS Metrics found that page abandonment rates increase drastically after a load time of just four seconds or more.
And so the song goes, well, more or less.
There really are an abundance of content delivery networks (CDNs) out there; and a time and a place in which each of those CDN services could win the race for fastest, most reliable, or best fit for for your resources. But somehow, you have to choose one, right?
