In today’s digital world, engaging online content is key for catching audience attention. At ImageCon 2020, Cloudinary’s annual conference, Yaron Reichert and me, Jackie Rosenzveig, hosted a session titled ’Handling Media at Scale Using Automation and AI’, which delved into the following:
The health and economic crisis caused by the pandemic continues to transform the e-business landscape. Jointly with Internet Retailing, Gary Ballabio, Cloudinary’s Head of Technology Partnerships, recently moderated the webinar Navigating the New Normal of Digital Commerce. Panelists from Wunderman Thompson Commerce and Incisiv spoke to the emerging and evolving trends along with a focus on three themes:
With JavaScript (JS), you can create cool image animations, which are difficult to do with Cascading Style Sheets (CSS). This article describes how to—
Here are the topics:
To rotate images with JS, edit the CSS transform property. See the procedure below.
As we spend more time at home, many of us are adopting pets for the joy, companionship and a surprising range of health benefits. In Australia, where our nonprofit customer PetRescue is located, there’s a shortage of pets to adopt. Last August, the Guardian reported that dog shelters in Australia emptied and adoption fees for puppies were running as high as $AUS1800.
E-commerce is a dynamic business. Shoppers are constantly browsing sites for the best deals or for the latest of their favorite products, adding to wish lists, and exploring product recommendations from friends and influencers. On the other hand, online vendors are always on a tear to try to draw in shoppers and convert clicks to cash with various techniques, such as by reducing page-load time, posting compelling product images, and aggressively targeting ads.
Part 1 of this series highlights the basics of user-generated content (UGC) and its benefits for e-commerce. Part 2 describes how to leverage UGC images in e-commerce and efficiently upload, transform, and deliver them with Cloudinary. In part 3 we will address videos in UGC and the many related management capabilities offered by Cloudinary.
User-generated content (UGC), aka user-created content (UCC), is material—images, videos, audio, text—that is posted by online audiences at will, often on social media. Such content frequently and indirectly promotes products and services for the organizations concerned, lending more credibility than conventional advertisements.
The Hub is decentralizing the creative process through its two-sided online marketplace that changes the way brands hire creators. The old model of committing all creative resources to one agency of record has proven time-consuming and expensive. Additionally, brands are limited to content that is only as good as the handful of people on that agency’s team.
How we browse online in our quest of information has largely been an unknown factor since the Internet became ubiquitous in the mid-1990s. What’s indisputable is that we’re unlikely to type in URLs as a start, especially if we don’t have clues as to which site to visit. Google search revolutionized the ability to find relevant information through keyword entries, leading to the emergence of search-engine optimization (SEO), whereby you as site owners ensure that the popular keywords appear in your content.
With videos becoming more and more paramount for promoting online sales, we at Cloudinary Labs are building technology to help grow the business of e-commerce retailers. This series of blog posts delves into a few use cases that promise to boost retail revenue online across the patron’s browsing journey through the e-commerce site.