Cloudinary Blog

Itai Lahan photo

Itai Lahan

Co-Founder, CEO

Itai has been managing software teams for the past 20 years, holding executive positions in VC-backed startups. Itai founded several technology companies including Ndivi, a boutique Israeli-based dev shop.

Our $2B Valuation

Itai Lahan
By Itai Lahan
Blackstone Growth Invests in Cloudinary

When we started our journey in 2012, we were looking to improve our lives as developers by making it easier for us to handle the arduous tasks of handling images and videos in our code. That initial line of developer code has evolved into a full suite of media experience solutions driven by a mission that gradually revealed itself over the course of the past 10 years: help companies unleash the full potential of their media to create the most engaging visual experiences.

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Cloudinary’s CEO Itai Lahan on the Year Ahead

Every year in early February, after closing our fiscal year, we discuss the year that was during our monthly All Hands meeting. This year we reflected on a year unlike any other.

It was a year in which the unimaginable became our shared reality. Together, as a global collective, with our families, customers and partners, we Zoomed and pushed and pulled together in ways we had not had to do before.

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Forbes Cloud 100: When the Stars Align

In 2017, when Cloudinary first made the Forbes Cloud 100 as a ‘Rising Star,’ it was an incredibly proud moment for the company. In 2018 we graduated from Rising Star status to be acknowledged as part of the incredible Cloud 100, the top 100 SaaS companies in the world. Today marks our third consecutive year on this prestigious list.

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Ten Website-Image-Related Mistakes and Their Solutions

Images take up over 60% of modern websites’ total bandwidth. In the case of cutting-edge, image-rich designs, such as those for social media like Pinterest, that number is, remarkably, over 85%.
 
Bandwidth is a costly commodity that gobbles up most of the IT budget of high-traffic sites, easily surpassing hosting and storage costs. In addition, because the sheer volume of traffic takes time to consume, your visitors often spend a lot of time waiting for images to load. 
 
Given the astronomical IT outlay, visitor abandonment due to lengthy load times, and the subsequent reduction in conversion rate and revenue, do make it a high priority to optimize your websites images and speed up their delivery.
 
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Proud to be Named to the Forbes Cloud 100

Last night I attended a very special event honoring companies named to the annual Forbes Cloud 100. It was an incredible night spent with the founders and leaders of many companies I’ve long admired.

I’m grateful for every Cloudinarian and the work they do to support our customers, partners, and culture. We should all feel proud to be on this list and to be on an incredibly unique journey in the industry.

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Using WebP File Format Selectively to Boost Site Speed

One of the hardest optimization goals when showing images to your website (and mobile application's) visitors, is to minimize the image file size while maintaining high enough display quality.
 
Smaller image file sizes directly translate to faster load times, reduced bandwidth costs and improved user browsing experience. But small file sizes directly translate to lower image quality and may harm visitor satisfaction. Maintaining just the right balance is both crucial and hard.
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More and more developers are getting to know the power of the cloud. In today's web application development world you can leverage the cloud to build large scale applications so quickly and easily that it's simply mind-boggling that you get all of this while still keeping on a very reasonable budget. 
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