With building, growing, and maintaining a strong digital presence being a top priority for all brands, high-quality visual content is paramount. In fact, consumers are 40 times more likely to share visual content on social networks than on other forums. Plus, a recent study from Wyzowl found that 84% of consumers made purchase decisions after watching a video, which explains why many brands are adding more and more visual media to their sites.
Like people, companies are creatures of habit that tend to continue doing things the way they’ve always been done, especially if the processes seem to be working just fine. Consequently, businesses are at times unaware that more effective and efficient ways exist.
Organizations often go to great lengths to identify and select software solutions that deliver out-of-the-box features for most use cases. However, every company has unique needs, typically requiring customization to maximize the ROI of the software purchases. Customization, though, is a word avoided in polite circles because, in response, most people would lament that it “adds complexity, hence not worth the effort” and that it “requires ongoing support.”
When was the last time you thought about storytelling? Perhaps while binge-watching your favorite streaming series or when you were inspired by a shopfront’s window dressing? While browsing your and other websites?
