Cloudinary Blog

Blog posts by Mickey Aharony - Page 2
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Mickey Aharony

Content Marketing Manager

Mickey is a lean mean marketing machine who has lived and traveled around the world, finally settling high up in the clouds with Cloudinary.

Personalizing Video Email for Marketing Campaigns With Cloudinary

As critical as it is to engage with shoppers in order to succeed in e-commerce, old-style, boring emails are far from being effective. In fact, they tend to be annoying because no one likes to read formulaic, generic messages that are sent en masse. For better results, rethink your email marketing campaigns and try out creative strategies.

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Optimize Media to Get Ready for Google’s Core Web Vitals

For years, Google has been updating its search algorithm to prioritize end-user experience, displaying the most relevant and helpful content at the top of search results. The latest—and maybe the most significant—update so far is Core Web Vitals (CWVs), which are new metrics announced a year ago that will, starting in June, begin determining search rankings. With this update, Google is being abundantly clear that visual experience of webpages is paramount.

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Working With CSS Images

With Cascading Style Sheets (CSS), you can style your site and transform the related images. For example, you can create static or sticky positioning for the graphics, define backgrounds and borders, resize, and create cool filters to show off the artistry.

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Creating Image-Filter Effects With CSS

You can transform images with CSS image filters, applying popular effects like blur, brightness, contrast, drop shadow, grayscale, hue, invert, opacity, saturate, and sepia. With Cloudinary, image-transformation tasks, such as blurring or pixelating faces, adjusting brightness and contrast, and transferring image styles, are much simpler and often automated. This article elaborates on how to do all that on both platforms.

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