Cloudinary Blog

No matter your business focus—public service, B2B integration, recruitment—multimedia, in particular video, is remarkably effective in communicating with the audience. Before, making video accessible to diverse viewers involved tasks galore, such as eliciting the service of production studios to manually dub, transcribe, and add subtitles. Those operations were costly and slow, especially for globally destined content.

In today's digital age, businesses must deliver to all viewing devices visual media that tells their brand’s story. To do so, the digital content must be in one place as the single source of truth for use by the entire organization. Additionally, syndicating an ever-growing library of media assets for all channels is a daunting challenge because of the constant need to transform assets into the correct format for delivery, in context, and at scale.

In November 2021, Cloudinary teamed up with Dolby.io to participate in their Build the World With Dolby.io Hackathon aimed at sparking spectacular and innovative hybrid audio- and video-conference experiences. Invited were developers and creators from around the world to compete for a prize pool valued at over $25,000. Not only did the hackathon grant those professionals the opportunity to supercharge their projects' media assets with Cloudinary’s unique features, but it also enabled them to join a series of talks given by Cloudinary's resident media experts: Tessa Mero, Becky Peltz, Paige Drake, and Scott Wachtmann.

“Holistic accessibility … provide[s] people with disabilities the best chance to achieve equality.” — Sheri Byrne-Haber

As digital technology advances, video is gaining popularity across industries, replete with entertaining, engaging, and coherent content. All too often, however, not everyone can access it for various reasons.

Now that telecommuting for work will likely continue to be the norm, people are communicating more and more by audio and video. In fact, many professional creators are now running projects from their home setup.

User-generated content (UGC) took off with, first of all, the advent of the internet and, subsequently, social networks. Everyday consumers were given keys to the kingdom, so to speak, so that they, too, could compose and post content, simultaneously engaging with others online. Twitter, Facebook, Instagram, Snapchat, TikTok—the networks through which we can create and publish content have grown exponentially, and brands are becoming aware of the benefits of tapping into the gold mines offered by those networks.

As the world changes, so does technology. I don’t need to name more than a handful of antiquated technologies before you nod in agreement: floppy disks, Walkmans, phone booths, VHS tapes, each of which have been phased out or rendered useless by new solutions that meet the same need but much more effectively.

Many content creators and consumers tend to regard video as visuals, but that’s only part of the experience. Immersive video content includes strong audio. Just like in a movie, the audio for video content comprises many components: the narrator or subjects, the background music that sets the mood and draws viewers in, sound effects, and so forth.

User-generated content (UGC) is a powerful marketing tool. Not only does video complement marketing efforts for e-commerce by enabling customers to explore products in greater detail, but UGC also adds an element of trust. As a bonus, user-generated video is an exceptional opportunity for e-businesses to attract website traffic without their marketing team having to create promotional videos from scratch. User-generated content drives conversions and brand loyalty as a direct result of authentic interaction.

Resizing images with JavaScript (JS) creates nifty effects, many of which you cannot do in Cascading Style Sheets (CSS). However, even though you can automate a zoom effect with JS to enable users to zoom in and out of images, limitations abound.