Cloudinary Blog

Blog posts of 'performance-optimization' tag - Page 13
Automatically Reduce Image Size Without Losing Quality

One of the main optimization challenges for website and mobile developers is how to display sufficiently high quality images to their visitors while minimizing the image file size. A smaller image file size can lead to faster load times, reduced bandwidth costs and an improved user experience. The problem is that reducing the file size too much may lead to a lower image quality and could harm visitor satisfaction. Delivering an optimized image with just the right balance between size and quality can be quite tricky.

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What to consider when developing media rich websites and apps
Websites have evolved greatly over the past few years. Once text-heavy websites have become more eye-catching with prominent images and video. But the addition of richer media isn’t the only change impacting websites. Consumer behavior also factors into this evolution, as web access has moved from the desktop realm to a variety of different devices – smartphones, tablets, laptops, smartwatches and TVs – with different dimensions and resolutions. And consumers want to be able to access web content anytime and from any location.
 
To ensure that website performance is optimized, bandwidth usage is minimized and users have a top-notch experience, we will need to address many challenges.

High resolution images and videos

If a picture is worth 1,000 words, it’s no surprise that website owners are using images and videos as powerful tools on their websites to engage visitors. High-resolution images look best, but these files are so big that they cause websites to load slowly and use excessive bandwidth. These problems frustrate visitors, and potentially decrease their incentive to  engage further on the website.
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Compress an Image Automatically Without Losing Quality

One of the most important things to know about compressing image files is that a smaller file size comes at the cost of a lower image quality. How much lower, and whether low enough to make a difference visually, depends on the image. Compression can be very effective at reducing the size of the image, and besides lowering the costs of storage space and bandwidth, a reduced image size goes a long way to retaining your users’ attention with faster, smaller downloads.

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New interactive web development demo with code samples
Developing a great website and maintaining it can be a challenging and time-consuming task, even for the most talented developer. You need to meet graphic design requirements for any device according to the latest design trends, and constantly find ways to optimize your website performance, for any browser. 
We can save you a lot of time and effort. Cloudinary takes care of the entire image management pipeline: image upload, a rich set of transformation and optimization capabilities, cloud storage, administration and super-fast CDN delivery. 
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Optimizing web performance and your bottom line

By Robert Moseley
Optimize your website and app for maximum user engagement
Patience is not a virtue for website visitors and online shoppers. Every fraction of a second counts when it comes to keeping – or losing – a visitor to your website.  
 
Loading time is a major contributing factor to page abandonment, according to an infographic on the Kissmetrics blog using statistics from Akamai and Gomez. Because the average web visitor has no patience for a page that takes too long to load, abandonment increases as a percentage with every second of load time. Nearly 40 percent of users will abandon a page after 3 seconds, the blog noted. Mobile Internet users probably experience the most frustration with this issue –  73 percent noted that they’ve encountered a website that was too slow to load. 
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Is your website offering the best user experience?
 
The most common frustrations voiced by people when visiting a website are the time it takes for pages to load and the amount of bandwidth some sites eat from their monthly mobile plans. 
 
What these users might not realize is that, in many cases, the culprit is the same: website image performance. Ensuring images are optimized is particularly important to businesses who manage these sites since they account for the majority of the downloaded bytes on a web page, and can slow down load times considerably. 
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How to scale your content personalization & A/B testing
Robert Moseley is Cloudinary’s Senior Solutions Engineer, a technology and use-case expert with over a decade of experience in analytics, optimization, and personalization. Here he writes about his experience and reflections from the field. 
 
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How to get media to load faster on your website

By Kasia Kramnik
Tips and tricks to help your website's media load faster

This is a guest post by Kasia Kramnik, Content Marketing Manager at Netguru, a full stack development house and one of Cloudinary's Consulting partners.

Take a look at your website. Are you happy with the way it looks? I bet you are, and that’s really awesome. Keep in mind though, there is one thing you can’t actually see, but you need to experience: the load speed. Sometimes the most important element is invisible to the eye. In this article you’ll find tips on perfecting the invisible as well: loading your site and media with visibly better results.

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