Cloudinary Blog

Known far and wide as the “PHP framework for web artisans,” Laravel is a robust, expressive, and productive developer tool. In particular, it's clean, smooth, and fluent API interface greatly simplifies the process of embedding features in web apps.

How we browse online in our quest of information has largely been an unknown factor since the Internet became ubiquitous in the mid-1990s. What’s indisputable is that we’re unlikely to type in URLs as a start, especially if we don’t have clues as to which site to visit. Google search revolutionized the ability to find relevant information through keyword entries, leading to the emergence of search-engine optimization (SEO), whereby you as site owners ensure that the popular keywords appear in your content.

With videos becoming more and more paramount for promoting online sales, we at Cloudinary Labs are building technology to help grow the business of e-commerce retailers. This series of blog posts delves into a few use cases that promise to boost retail revenue online across the patron’s browsing journey through the e-commerce site.

The following 12 HTML5 video players are among the most popular ones today:

To help you pick the one that best suits your project, this post lists their strengths and, in a couple of cases, their weaknesses. Also described are the installation procedures for the players.

For the past eight years, Cloudinary powered media experience for countless websites and systems worldwide by managing, delivering, and optimizing their media. That’s because Cloudinary’s technology gives you, as developers, capabilities for creating, manipulating, and transforming media on the fly with a self-evident API in the form of a URL.

Attracting visitors to engage with your product videos is an excellent way to boost clickthrough rates, and ultimately, sales. The question is, how do you generate that engagement? Playlists and clickable links come to mind, but generally they appear only after a video has finished playing. For a more captivating user experience, add relevant interactivity throughout the video.

Originally developed for Apple, HTTP Live Streaming (HLS) is a video-streaming protocol, supported by Android and other mobile platforms. HLS uses adaptive bitrate to adjust video quality to each viewer’s internet speed and device capabilities. Presently, HLS is mandatory for live streaming on certain mobile devices and most HTML5 video players.

With video becoming increasingly popular, especially across social media, it’s as important as ever to ensure that your videos aren’t one of the hundreds that people just scroll on past. Toward that end, successful techniques have emerged over the last couple of years, e.g.:

You can create animations with HTML5 by combining HTML, CSS, and JavaScript (JS), with which you can build shapes. Also, you can control animations and edit images, video, and audio by means of JS or CSS elements, all of which you then add to a drawing board, which you set up with the <canvas> element.

It’s human nature for most to want a sneak peek at upcoming content whenever possible. Think movie trailers or the “on next week’s episode” part of your favorite show. For video producers, an essential goal is to attract more views and clickthroughs.